About Multimedia

Multimedia is a computer-based multi-dimensional communications tool. It represents the integration of different mediums used in communication (Prime Learning, 2014, p.6). Communication can involve the use of several media, which are defined as media products capable of portraying a message. These include written text, audio, pictures, graphics and motion imagery (cine film & video). When integrated in a single communication medium a document of multimedia composition is created.

“Multimedia is the most powerful communication tool today. It provides better impact, understanding, feelings, emotions and interactive response”(Prime Learning, 2014, p.6). Communication is most effective when it excites emotions.

There are two categories of media; print and electronic. Multimedia communication belongs to the electronic media category. The process of creation involves capturing, processing, dissemination and screening. Dissemination is usually electronic, either broadcasting, podcasting, network and internet distributing (live streaming or uploading/downloading), via email attachment, webpage viewing, social media sharing, or via transfer of media files to portable storage media for physical dissemination.

In creating professional multimedia documents, several processes are undertaken. They are summarised as:

  • Conceptualisation
  • Development
  • Pre-production
  • Production
  • Post-production
  • Documentation

Conceptualisation means to integrate and finalise your thoughts and ideas into one subject which can be called your vision on the production. It involves finalising a theme and fulfilling the requirements of end users.

Development involves defining goals and objectives; clarifying and fulfilling technical, creative and labour requirements for production; finalising budget, timeline, allocation of duties and responsibilities; signing off on a project. Much like project management.

Pre-production involves getting things ready for production; logistics, technical & human resources, compliances (permissions & licences etc) and script reviews.

Production involves building the product. Recording, capturing, digital creation and art rendering.

Post-production involves making the product ready for marketing or screening for the end user. It may involve technical work in a studio to enhance audio and visual impact, but it also involves activities like implementation of marketing, advertising and selling plans, product launches and production closure.

Documentation involves recording production processes in compliance with any legislations, codes of practice, standards, policies and procedures; including acknowledgement of copyright.

(Prime Learning, 2014, pp.9-10).

References

Prime Learning, (2014). CUFPOS201A Perform basic vision and sound editing. Evocca College Student Learning Guide, 1-51.

 

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